Know what your
customers see.
Surveys and focus groups predict real sales just 24% of the time. Neuro-backed intelligence hits 86%+, backed by Mastercard data.
Seetheshelfandthepackthewayyourshopperdoes.
We track where shoppers look as they scan the aisle and pick up your product: what earns a glance on the shelf, what makes them reach, and what makes them put it back.
Knowwhichflavorwinsbeforeyoulaunch.
We capture the honest reaction the moment someone tastes your product: the split-second signals a survey never catches. Launch the version people actually crave.
Neuroscience-backed technology.
Built for how people actually behave.
We combine neuroscience-backed software and devices to capture attention, emotion, and engagement as they happen, not as people remember or describe them afterward.
Try it on yourself in two minutes.
Turn on your webcam and watch Axiora follow your gaze live, then get your own attention heatmap. Enter your email and it opens right here in your browser. Nothing to install, nothing uploaded.
What we deliver
Different teams ask different questions. We answer them with a full stack of neuroscience hardware and software that captures real attention and emotion as it happens.
For brands
Which packaging gets picked up, where on the shelf you're actually seen, and the price that feels right. For food and drink, which flavor wins before launch.
For marketing
Which ad gets watched instead of skipped, the cut that holds attention on social, the thumbnail that earns the click, and how people truly move through your website and app (UI/UX), not just what they click.
For fintechs & banks
What earns a customer's trust to repay, and which cues genuinely shift a borrower's decision: the signals behind who defaults and who doesn't.
Trail: a real gaze recording from an Axiora session.
A category with no incumbent,
in the markets we call home.
Consumer brands across East Africa and MENA spend on research built for other markets. Axiora measures attention and emotion at the source, building a proprietary behavioral dataset these markets have never had. The studies are the product; the data is the company.
Built by people who've built before.
Every person on this team has either founded and led a company before, or brings senior operating experience at scale. This is what happens when that group decides to build one more, together.
“I started in neurophysiology, spent years running marketing where every decision leaned on what people said they'd do — and watched the gap between those answers and reality cost brands real money. Axiora is the company I kept wishing existed.”